Hosa
Project Info
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Team Effort
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Duration - 5 Weeks
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My Role - User Research, Data Analysis, Marketing Analysis, UX Design, UI Design, Iteration
Background
Street art typically offers limited interaction, as it’s mostly a static form that viewers pass by quickly, especially in high-traffic areas. With limited time and accessibility, audiences often lack a more profound connection or understanding of the artwork. While some artists have started using digital tools to enhance engagement, technical and financial constraints still limit the interactive potential of street art.
HMW
How might we enhance the interactive experience of street art to create a more engaging and meaningful connection for viewers?
Overview
"Welcome to Hunter of Street Art (HOSA)—the digital gallery redefining how we experience street art. HOSA connects artists and fans, letting you explore and engage with street art worldwide. With artist profiles, community features, and immersive exhibits, HOSA brings the energy of the streets to your screen, making art discovery easy, interactive, and inspiring."
Artist Interaction and Support
HOSA offers artist profiles where users can follow, like, and comment on their favorite artists and artworks, creating direct interactions and supporting the artists on their creative journeys.
Street Art Guided Tours
When users travel to different cities, HOSA helps plan the best street art routes based on location, making it easy to discover local art highlights and experience the city’s artistic vibe.
Artwork Recognition
HOSA’s in-app camera allows users to capture street art they come across and love. The app then identifies the artwork, providing information about the piece and its artist. Users can instantly follow the artist and explore more of their work, enhancing their connection to the street art community.
Key Features
Research
Quantitative- 35 Surveys
Qualitative- 6 interviewees
75%
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75% of respondents said they would like to easily find and follow artists if they come across a piece of street art they enjoy.
68%
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68% of users desired recommended street art routes while traveling, making discovering a city's art highlights easier.
72%
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72% of respondents want the ability to capture photos of street art and quickly obtain information about the piece and the artist.
“Street art is mostly just for looking, with hardly any interaction. I wish there were ways for viewers to connect more with the piece, like using their phone to learn about the artist’s story.”
“My work is often at risk of getting damaged, especially in public spaces without clear permissions. This uncertainty can be pretty discouraging.”
“Every place has its culture, and I don’t want to offend anyone. So I do think about local sensitivities when planning exhibitions.”
It’s Truly hard for THEM because...
Limited Interaction and Engagement with Art
Career Instability and Limited Exposure for Artists
Peosona
HOSA serves street art enthusiasts who crave a deeper connection to urban art, whether travelers seeking unique experiences, aspiring artists looking to share their work, or supporters eager to engage with and promote street art culture. With features for artist interaction, artwork discovery, and curated art routes, HOSA empowers users to explore, support, and immerse themselves in the street art community on a global scale.
Analysis
Competitors
While several online platforms like Google Arts & Culture and virtual museum sites offer access to traditional and digital art, they often lack features tailored to street art’s unique, dynamic nature. HOSA stands out by focusing on community-driven content where artists can upload, share, and connect with their audience. Unlike existing platforms, HOSA emphasizes real-time interaction, artist discovery, and location-based art guidance, providing a space dedicated solely to the street art community’s needs.
User Journey Map
Design
User Flow Map
Wireframes
Site Map
TEsting & Iteration
Visual
Design System
Logo Inspiration
Logo Color Mode
Deliver
Artwork Recognition
Use HOSA’s Artwork Recognition feature to snap a picture of street art you encounter. HOSA will identify the piece, provide details about the artist, and let you follow their work.
Collections
HOSA’s Collections feature lets you explore curated street art from different cities, making it easy to discover, save, and revisit your favorite artworks worldwide.
Street Art Guided Tours
With HOSA’s Guided Tours, you can explore recommended routes for street art in cities, helping you find popular and hidden murals with ease.
